In this episode we are joined by our special Guest, Mitch Duckler, Director of the US-based Branding Agency Fullsurge, to explore the ways in which Brands can build sustainable, meaningful relationships with their customers in the modern age. We are going through the following:

- Four ways to establish meaningful brand differentiation (i.e., beyond a benefit)

- How to effectively use brand positioning as a guidepost for digital activation

- How to reflect a differentiated brand positioning through the entire customer experience

- Unconventional perspectives on brand extendibility that lead to transformational growth

Further, we are also diving into Mitch's career as an entrepreneur and insights he has gained for building a successful business

Find out more about Fullsurge Agency:
https://www.fullsurge.com/

Connect with Mitch: https://www.linkedin.com/in/mitchduckler/

Visit our website:
http://marketiu.com
https://marketiu.ro