Today on JCM Academy, we're going to talk about what a company purpose is and why it's important. Stay tuned. I'll see you in class. Hi, everyone. I'm John Sea Morley, serial entrepreneur and your coach. What is a company purpose? Hmm. A company purpose is a set of statements, values that a company lives by, in everything they do each day of its business existence.
It can be about things with your clients, things with your employees, contractors, vendors, so they can be a company purpose that actually is a grand company purpose. And then you can have silo and company purposes for each individual unit. They get a little bit more specific. So why is a company purpose important? Well, let's take an example. Suppose that you want to go on a trip and you want to take this great road trip out to a delicious restaurant, which has an amazing winery, and you could spend the whole day there and sample all kinds of wines and then have a delicious wine pairing for dinner.
You start out early in the morning at 6:00. The road trip is about four or 5 hours. Now, if not, everyone in the car knows where we're going and why we're going there, well, that's going to cause some hesitancy. It's going to cause some awkwardness. And if you don't know where the heck you're going, then how are you ever going to get there?