One Inherent truth:
• Podcast interviews bring out your best (and generate a lot of content).
• Creating content without podcast interviews is really hard!

A couple of considerations
• Use Media Training
• Prepare your best stories, share anecdotes, use statistics
• Begin and end your sentences clearly (make room for editing)
• Use emotive language when talking about benefits and solutions

Repurposing Content
• Have a strategy in place to repurpose the content
• Use the assets as leverage for prospects further down the funnel

A couple of misconceptions
• Simple traffic will drive the greatest return on investment.
• Only “big” podcasts are worth the time.

Learn more https://kitcaster.com