We have the pleasure of sitting down with Role Tea CEO and co-founder Mike Johnson to discuss the topic of entrepreneurship while other and what building an effective network looks like for underrepresented communities. 

Connect with Mike (and Role Tea) on LinkedIn:

https://www.linkedin.com/in/mikecjohnson1/

https://www.linkedin.com/company/role-tea/about/




Learn more about Role Tea:

https://www.drinkroletea.com/

https://www.instagram.com/roletea/?hl=en

https://twitter.com/getroletea?lang=en

https://www.facebook.com/GetRoleTea/




Connect with us: https://linktr.ee/livingcorporate




TRANSCRIPT

Zach: My grandfather was born in Mississippi and was a sharecropper on a cotton farm. With only an elementary education, he eventually moved to a small Illinois town to work for John Deere. After working for over 20 years, he established his wealth through entrepreneurship, namely real estate. "Remember," he would say to me as a child, "jobs are to pay your bills. If you want to be successful and make real money, do something else." Though he was successful, his journey was challenging and fraught with various hardship. It actually reminds me of an excerpt from a piece from Inc Magazine authored by Web Smith called "What It Really Means to Be a Black Entrepreneur in America," and I quote, "Regardless of race or ethnicity, entrepreneurs always begin at a disadvantage. However, blacks tend to need to reach levels of traction with our own money since seed money is often unavailable. This contributes to the rarity of URM entrepreneurs. Richard Kirby, vice president of Vinrock, recently compiled a list that reported a total of 23 African-American investors in the U.S. It should be of no surprise that black founders receive less than 1% of institutional capital. As important as money is the ability to realize your potential through mentorship and direction. This begins with confidence, belonging, and familiarity." End quote. Listen to that. Confidence, belonging, and familiarity. Networking is the catalyst for each of these things, but what does building such networks look like for underrepresented communities? My name is Zach, and you're listening to Living Corporate.




Ade: So today we're talking about entrepreneurship and what it means to be an entrepreneur as a non-white person.




Zach: I'm glad that we're dedicating an episode to this. Living Corporate isn't just about working for someone else, but also we want to explore ways in which you can work for yourself.




Ade: For sure, and shout-out to your grandpa. That's an amazing story.




Zach: Yeah, it's inspiring for sure, and while it's impressive--you know, he built his empire through real estate in a small Midwestern town after building up decades of social equity by being in the community, right? Like, he bought homes, like, no one else was really wise enough to invest in, then he fixed them himself, then he managed all of his own maintenance on this homes.




Ade: Wow. Yeah, I mean, he weaved his own boot straps out of thin air and then pulled himself up by them. Like, he's an amazing success story, no doubt. To your point, in 2019, the world is just way more connected and social, which is cool, but it also creates more invisible hurdles and roles and just stuff to navigate in being a full-time or even moderately successful part-time entrepreneur, right? And those three things that you quoted--confidence, belonging, and familiarity--those are all needed in the hyper-connected world.




Zach: It's just funny, 'cause I was telling a colleague that because of that fact that entrepreneurship success is built on access to capital, which lie in relationships, that people of color are well-benefitted by having partners and backing that don't really look like them, and I remember I had this conversation, and you would think this person, like, thought that I had said, I don't know, just something, like, really racist or, like--"What are you talking about? What are you trying to say? I mean, anybody can do anything." I was like, "OK, all right. Yes, we can do anything." And it also helps to know the right people so that we can have access to things, so that we can do the things that we want. I mean, like, let's be realistic. It frustrates me sometimes when we talk about, like, success and striving to do better and building things that we don't acknowledge, like, the very real capitalist structures that exist, right? Not even that we're fighting against, but that we have to plug into to be successful. Like, come on. Like, this is America. Everybody does not--everybody with a great idea does not wake up and then work really hard towards that idea and then somehow, like, become successful. There's plenty of people out there with great ideas who work very hard who are never successful, right?




Ade: Right, and because people of color often don't have access to power or the relationships or the rooms in which these bills are being made in these countries to be movers and shakers there's a bit of a disadvantage. Let's look at the most prominent black clothing brand ever, FUBU. Long story short, FUBU popped off by having a relationship with LL Cool J, and yes, that LL Cool J. He is black, but guess who else LL Cool J had a commercial partnership with? Gap. He plugged FUBU in the middle of a Gap promotional commercial, and he did it while he was rapping, so nobody who was on set or was clearing the ad afterwards really noticed.




Zach: Right, and it's a crazy story, but people just forget about that and the fact that Damon John, he had a ton of creative methods to promote FUBU, right? Like, he had a ton of different ways he was kind of getting it out on the street, but it was that Gap commercial--that's the one that really got 'em on the map and really--anyone who studies FUBU and studies, like, advertising, they know about the LL commercial, right? Like, it's common knowledge that's--that was the tipping point for that brand, and so, like, the point is entrepreneurship is changing already. Like, the majority of entrepreneurs don't make it, but being someone who doesn't have advantages built on centuries of historical inequity makes it even harder. Not to say it isn't possible. I'm not saying that it's impossible at all, it's just--it's just hard.




Ade: Correct. Wouldn't it be dope if we had an entrepreneur with, let's say, over a 15-year track record of successfully launching dozens of new products or services in the food and beverage media and industrial goods industry? In fact, I would love to hear from someone who has experience maybe launching a brand from concept to the shelf of three of the top ten grocery chains in the country.




Zach: Oh, you mean like our guest Mike C. Johnson?




Ade and Zach: Whaaaaaat?




Zach: [imitates air horns, then Sound Man supplies them] Y'all thought we weren't gonna have these air horns this season. Y'all thought. That's right. We still here with these air horns. We are here with these air horns. More fire for your head top. I'm not playing.




Ade: This is really all Zach. I'm blaming it on you.




Zach: Aye, drop the air horns. In fact, hold on, drop extra air horns, because we had someone who was actually from Jamaica hit us up on Instagram and say, "Please keep the air horns coming, and make them louder."




Ade: Make them louder?




Zach: Make them louder, so we here for y'all. We here for the people, 'cause we got it like that. We love y'all, okay?




Ade: Not surprised. Not surprised in the least. All right, y'all. Keep listening for a really dope conversation.




Zach: And we're back. And as we shared before the break, we have Mike Johnson with us. Welcome to the show, Mike. How are you doing?




Mike: I'm doing good, man. How are you doing?




Zach: I'm doing really good, man. So today we're talking about entrepreneurship. So can you tell me--where did your entrepreneurial itch come from or start with?




Mike: Oh, man. I really can trace it back to my early 20s. I had a couple ventures around that time that I went after. I had a website called VirtualREGallery, which was basically a website that displayed virtual tours of real estate listings before virtual tours were pretty popular. I was a realtor for a little while, and I also did some construction on the side. So I've always kind of had that aspiration to somewhat control my own destiny, but I would say what really motivated me to start Role Tea was just as I learned more about marketing and innovation, I always just had this dream to want to turn an idea or a vision to a concept and go start to finish and pretty much have complete control over how that product will come to market. So that to me has been the most gratifying part of entrepreneurship. Even to this day when I walk into a store or restaurant and I see someone, you know, drinking Role Tea and, you know, just randomly, that to this day still makes me a little excited, 'cause I'm like, "Man, 3 years ago that product was just an idea in my head, and now people can actually purchase it and consume it in a store." So that's just probably the most gratifying thing, to have that control over the idea from start to finish.




Zach: That's amazing. And, you know, you talking about your previous ventures, it reminds me of another question that--you know, in season 1 we had a guest who brought up the concept of failing forward--failing quickly and failing forward, so can you talk a little bit about that concept and perhaps what some of your biggest Ls--and we'll say Ls are lessons--that you've taken in your entrepreneurial journey?




Mike: Yeah, man. That's a great question. The crazy thing for me about failure that I've learned in this experience is that--you know, I've realized that you really only fail at almost anything when you quit. Like, going into this venture, you know, sometimes your mind can play tricks on you. You start thinking about the worst things that could happen and