Zach has the pleasure of speaking with Porter Braswell, co-founder and CEO of Jopwell, to learn more about the company and to hear his story behind its creation. Jopwell is the leading career advancement platform for Black, Latinx, and Native American students and professionals - check them out! Porter shares a bit about the work Jopwell is doing to encourage inclusive cultures within institutions that black and brown folks are trying to enter and a whole lot more.

Connect with Porter on LinkedIn, Instagram, and Twitter!

Check out his book, Let Them See You: The Guide for Leveraging Your Diversity at Work, on Amazon!

Learn more about Jopwell at their website, and connect with them on social media! LinkedIn, Instagram, Twitter, Facebook




TRANSCRIPT

Zach: What's up, y'all? And welcome to Living Corporate. You know what we are. We're talking about real talk in a corporate world. Now, look, I come on here, and I typically will say "What's up, y'all?" But to be honest with y'all I'm a little nervous, 'cause, you know, every time we come at y'all we're coming to you with a really great guest, but this guest is a little bit--you know what? Let me not do that, 'cause we've had a lot of really great guests, right? Like, we've had J. Prince. We've had Chris Moreland. We've had Jennifer Brown. We've had DeRay Mckesson. You know, we've had some big names. We've had Chilla Jones, the battle rapper. We've had people, right? We've had CEOs, executives. We've had Accenture - we spotlighted them a couple months ago. So okay, let me not get too starstruck, but a personal hero of mine, somebody I've been admiring from afar, we have Porter Braswell on the show today. Yo. Listen, if you don't know about Porter Braswell, Porter Braswell is a Yale graduate and former Goldman Sachs associate who co-founded Jopwell.com, the leading career advancement platform for black, Latinx, and Native American students and professionals. Braswell frequently speaks about diversity in the workplace with Jopwell's corporate clients. He's been profiled in Fast Company, Forbes, TechCrunch, Vanity Fair, and Ad Week, and has received numerous rewards and recognitions, such as LinkedIn's Next Wave, Top Professionals 35 and Under, Ink Magazine's 30 Under 30, Fast Company's 100 Most Creative People in Business, Vanity Fair's--look, I'm getting loud, just getting excited, talking about all of this dude's accolades, but I'm really excited to have him on the show, and so with us--we have him, man. Porter, what's going on? How are you doing, man?




Porter: [laughs] That's a very generous introduction. I appreciate it.




Zach: Well, look, it's great to have you on the show, man. Look, not to put too much sauce on it, but, you know, you're the man, right? You graduated from Yale. You know, you hooped all four years. Now, I have a question for you, 'cause I looked all around--were you, like--you look like a two-guard. What was your position?




Porter: [laughs] I was a point guard. Definitely the point guard.




Zach: Okay. Now, look, were you the--now, let me ask you this, were you the POINT guard, or were you, like--like, what style? Are you a facilitator? Or are you more like the--or are you kind of like a Russell Westbrook type where you're just out there?




Porter: Well, you know what? So I was a scoring guard, and if I could go back in time I would've made me way more of a facilitator, recognizing that, you know, almost 6'1", I'm not gonna go to the league as a scoring guard, and so--I feel like nowadays people draw their inspiration from, like, a Steph or whatever, but when I was growing up it was Allen Iverson and, like, you scored as a point guard. And you still score as a guard now of course, but--




Zach: But it's different though.




Porter: Yeah. You know, like, a step-back three-point shooter. Like, you can get away with that now. When I was playing, you had to go to the hoop and finish. 




Zach: Yeah. No, you're absolutely right.




Porter: Yeah. I would've [?] my game after other people, [laughs] but it worked out




Zach: [laughs] Well, look, let's talk about this, right? So, like, you know, what point did you realize that diversity, inclusion and equity was, like, important enough to transfer and transition from Goldman Sachs to create Jopwell? Like, was there a specific moment that rung out to you? Like, what did that look like?




Porter: Yeah. So basically when I was--when I was working at Goldman, at the time I was there for about three years, and I was a product of the diversity recruiting efforts starting back in high school. In high school I spent two summers interning at Morgan Stanley via diversity recruiting initiatives, and then at Yale I spent three summers interning at Goldman Sachs, all via diversity initiatives, and so my whole life, up until that point in time, was about diversity and inclusion, and that's where I found my opportunities. And buying and selling currencies, while fulfilling, it wasn't the fulfillment I was looking for. I wanted to do something that I felt was more impactful, something that I felt I was uniquely qualified to do and something that was solving, like, a real pain point--solving a real challenge that people or companies were facing. And so with those ingredients, I took a step back and recognized that diversity recruiting and inclusion was a massive pain point for corporate America. It was something I was uniquely qualified to solve, and I was incredibly passionate about it, and so I decided that my life's focus was gonna be on building more diverse and inclusive organizations and doing it through a tech company - that became Jopwell, and I think that's really important because we took a traditional non-profit model but made it into a for-profit tech thing because we're solving real pain points of companies, and we wanted to basically build a competitive atmosphere, like any other tech company, where you're disrupting an industry and you want to win at it. And so we took that approach, and, you know, I'm very thankful that my life's work and my passion and my actual day-to-day job all align with each other.




Zach: ["ow" sfx] Man, I'm really thankful for it too, right? Like I said--I told you, like, right before we got on, like, it's been incredible because Jopwell hasn't really been around that long, right? Like, y'all launched in 2014, right? But at the same time, like, it was so disruptive, right? Like, it was, like, so--I remember when Jopwell came around, and I just remember, like, literally--three years ago even--I was just looking around and I was like, "What is this?" And I signed up. I'm in the Well, you know what I'm saying? Like, I'm engaged, right? But you're right, the platform itself doesn't come across--and I think it's interesting balance, right? Because y'all are providing, like, a profit service, but it doesn't come across like y'all are--what's the word? Like, bartering in people, right? Like, you're actually building community while connecting these folks to, like, opportunities. Like, that's really cool to me.




Porter: So the foundational thing of what we do is that we build community, and we can only build community if we are very authentic and understanding of the community, which we are given I'm from the community. 




Zach: Right.




Porter: And that is a hard thing to do, and if you can build the trust of a community, then you can represent brands behind it. And so Jopwell has been able to carve out this area where brands recognize they need to rely on us to authentically connect and engage with this audience that we are a part of, and in doing so we want to deliver the most incredible experience and opportunities for the community. So as long as we keep the community at the center of what we do, we'll be fine as a business, but we're not transactional. We don't think of the community in that way. Like, again, we are from and a part of the community, so we know the pain points, and so we've just--we took a different approach, you know? I think that's the simplest way to describe it. We took a different approach. We took a step back. I'm not from a recruiting background, and I think that helped me, because we looked at this problem in a way in which others didn't look at it before.




Zach: Man. You know what? It's 100%, 'cause it's interesting because I don't think--it's easy to, like, understate that when you come up in, like, these corporatized recruiting platforms, it just--it naturally skews your perspective and creates blind spots for you. It doesn't matter what your particular--I mean, your ethnicity and gender plays a part in that, but I'm just talking about the culture of recruiting is often times so regimented that it creates a variety of blind points that you're not necessarily even thinking about--like, recruitment experience--as much. Like, you're thinking about it from a "check the box" perspective, but there's that personal touch that rarely is really considered. And so 100%. I definitely agree that you not having that formal recruiting background gives you a bit more insight. Porter, it also reminds me that, like, the people who are often best suited to solve for inclusion efforts for black and brown people are often black and brown people, right? Like, you had--you were a hooper at Yale. You then were a Goldman Sachs employee and a Rising Star, and then you still, because of your experiences and your insights and your passions, were able to shape that into having really unique insights, enough that you were able to create a whole platform from that. Do you know what I mean?




Porter: Yeah. Well, I think that everyone has a unique story, and everybody has unique contexts in which they come to the table with, and it's a responsibility of diverse individuals to expose others to the different contexts. Now, for me, that allowed myself to build the business, but that doesn't have to manifest itself in a business. Like, leveraging you