Zach speaks with Kori Hale, CEO of CultureBanx, about CultureBanx itself and her personal career journey. They also discuss the concept of producing content, particularly while other, and Kori offers some great advice for professionals who are afraid to make a jump or do something new in their career.

Connect with CultureBanx through their website, Instagram, and Twitter - and check out their content on Spotify!

Connect with Kori on LinkedIn, Instagram, and Twitter!




TRANSCRIPT

Zach: What's up, y'all? It's Zach with Living Corporate, and we are here again. More fire for your head top, more content, more real discussions with black and brown people or people that affirm the identities and experiences of black and brown people to center--that's right--black and brown people. And today is no different, 'cause, you know, we're coming to y'all with really good conversations, often times with a special guest, and we have such a guest today - Kori Hale. Kori, welcome to the show. How are you doing?




Kori: Hi, Zach. I'm great. How are you?




Zach: I'm doing really, really well. I appreciate the fact that you were able to take the time to be on the show. For those of us who don't know you, could you talk a little bit about yourself?




Kori: Yes, I can, but before I do, I noticed in the opening you said this show is also for people who affirm the identities of black and brown people, and I was wondering if that included Rachel Dolezal. [laughs]




Zach: Oh, goodness. You know what? If Rachel wants to--here's the thing about Rachel. I--it's so confusing, 'cause she could have done so much more as an actual white woman and, you know, given and used her privilege as--you know, and given it away. Instead she chose to, I don't know, handicap herself, but then also take a bunch of, like, praise? I don't know. Maybe. I don't know. What do you think? You tell me.




Kori: Yeah, I don't know. It is a tough one. However, homegirl can definitely braid some hair based on that Netflix documentary that I saw, 'cause I'm like, "Yo." I mean, normally white people just have less-textured hair, so it's much harder to actually, you know, braid in extensions, and I ain't ever even seen anyone iron some hair like that before. [both laugh] She was teaching me some stuff! So I was like, "Oh, girl, I didn't even know you could do all that."




Zach: That's so funny. But you know what? I think this is a really good segue into what you do and your platform, but I'd love to hear more about your journey and kind of--so let's just get it out there. You're the CEO and founder of CultureBanx, which is a media platform for black folks, for black and brown--I'm gonna say black folks, and I'll let you kind of get into it, but let's talk a little bit about your journey and kind of how you got there and then really more about what CultureBanx is.




Kori: Yes. So my journey is--well, as I like to say, the path that we're all on in life is not easy, nor is it paved in gold, and that's a lot like my story. I started out as an investment banker, first internationally at a Swiss bank in London, and then I moved back to the States and I was with Goldman Sachs for several years and just really realized, right, that there wasn't anyone that looked like me delivering high-level business financial news in a way that really would resonate with my community, with my core values, and so I was like, you know, "If I can't figure this out, let me maybe try and go work at some of the big networks," specifically business news networks, right, and figure out how can I maybe inject some diversity, because I think that a lot of us, when you work in corporate America, the main thing that you want to do is feel like--and I really actually hate when people use the word "safe places" or "safe space." Like, there's no safe space when you get up and you go to work for somebody else every day, right? Because it's their company. So, like, that doesn't exist, even if they want to create some employee resource group or whatever. Like, the head of the employee resource group still reports to somebody that doesn't look like them, [?] like, up to the CEO of the company. And so I thought I was gonna be able to inject diversity at networks like Bloomberg and CNBC, and even when I was a news anchor down on the floor of the Stock Exchange and actually didn't even know until I was down there that I was the first African-American woman to ever anchor a daily news show from the floor of the New York Stock Exchange in its 200+-year history, and I thought, "Well, that's odd." Like, "What's going on here? Why has that never been a thing until I worked at this media startup?" But through that transition of investment banking to then getting into media, what I really realized was that there was no outlet, broadcast, print, or digital, that was gonna deliver the type of content that I was looking for. So if a former investment banker journalist can't create this sort of company for communities that need it the most, then no one else is gonna go out there and do it, and that really brings us more to the present day and CultureBanx, the media company, and what we do is create business news for hip hop culture, and essentially all of our articles have music attached to it that then spins out into different curated Spotify playlists. So it's pretty dope if I do say so myself, because I--




Zach: Aye. [laughs]




Kori: I mean, it is. I look at music as that sort of underlying theme throughout all communities. It's an easy way to engage, an easy way to see a reflection of yourself, and what if we took that same approach to information and content and not keep pushing just entertainment and sports and celebrity and that sort of stuff to minority communities? Because we think--and by we, the people that are actually even pushing the content towards these communities aren't even from those communities, but they're trying to say, "Oh, this is what they want. This is the only thing they care about," but that's not true. It's just that you're putting it in a, as I like to say, razzle-dazzle sort of way. If you did the same thing but you talked about stocks and mergers and acquisitions, what a difference you might see in those communities.




Zach: No, you're absolutely. And I mean, I think the other piece is, like, also acknowledging the work that those communities are already doing, right? So there's more and more black tech spaces that are coming up organically, right? Like, you think about--there's multiple of these types of pods, like, within the coastal cities, the DMV, LA, Oakland, Houston, the Midwest and Chicago. Like, there's all types of just organic things happening. Healthy living co-ops. There's all types of activities that are happening in these--again, like, in these black and brown communities, but there are larger, I think, like--I don't know, just larger narratives and systems in place that minimize those stories. And also there's a lack of funding, right, and marketing awareness for those organizations that are already in place. What I think I hear you talking about is really exciting because you're pushing more content, and then I also believe CultureBanx provides opportunities, or at least opens up a lens to what is actually happening today in those spaces, right?




Kori: Yes. We definitely provide people with what we call the culturally-attuned perspective in those spaces. I mean, it's easy to see a headline--to your point--about minority maybe co-working spaces or different companies or organizations, institutions, that are focusing in the STEM fields as it relates to minorities. What we really try to push over at CultureBanx are the everyday stories though. So not just [whatever?] falls in the minority bucket 'cause it mentioned something about the Latinx or Asian or black community, but this story is the headline on all of these platforms, and this is information you need to know, but they're not gonna tell you exactly why it's relevant to your community, why you should personally care about something like that. And Zach, can I go ahead and give your listeners a quick example here?




Zach: Come on.




Kori: So last year, Michael Kors--the company, the retail brand--bought Versace, a very famous Italian luxury retail brand, for $3 billion. You would think on the surface, "Okay, well, that's interesting I guess, if you're into fashion," or even if you're not into fashion, but no one is telling you why that deal is really a play on urban culture. And the reason that Michael Kors really wants a bigger stake in Versace is because of Versace's long-standing love affair with hip-hop, hip-hop and the community, and hip-hop of course being the #1 genre of music for the past decade.




Zach: In the world.




Kori: Right. Hip-hop leads these trends, and the majority of hip-hop artists are African-American. We've seen a huge rise, right, with Latinx performers in the hip-hop community as well, but still all in that, you know, minority category, and just that spending power alone of African-Americans is currently at $1.3 trillion, making the spending power of this community larger than the economy of Mexico.




Zach: Come on, now. [Flex bomb sfx]




Kori: Y'all gotta feel me when I say we have more spending power than the entire country of Mexico just as an African-American community, a subset of the bigger U.S. population, but it's more powerful than entire countries. And so to get in front of that audience, right, is something that most brands want, and no one is gonna talk about that the way we're gonna tell you "This is why this is important," right? This market move by Michael Kors to acquire Versace is much bigger than them trying to perhaps get into more of the luxury business and much bigger than Versace trying to figure out how it can get into more stores. It's like, "Hey, we know their main audience, the people that are spending money." I mean, think of all of