EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targeted marketing opportunities for Walmart's third party sellers and flagship brands alike.    Next, Tyler talks with Daniel Frohnen, the Chief Marketing Officer at Sendoso. Daniel explains Sendoso and the services it provides to customers. Daniel goes on to discuss differences between ABX and ABM before elaborating on Sendoso’s strategy with hyper-relevance, especially during the COVID-19 pandemic. Daniel provides some great demand gen hacks for marketing leaders to apply as we live out "the new normal." Daniel’s key takeaway was to not spend your way out of a pandemic; he suggests continuing to do what works and find channels that are successful for you.   Join Tyler, Jon, and Daniel for more insights on demand gen hacks and marketing strategies. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! ***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review And You're Automatically Entered To Win! Winners Drawn Monthly And Announced On The Show!*** Timestamps 00:00 - Intro 00:49 - What’s In The News | Walmart Plus Launches September 15th  07:25 - Featured Guest | Daniel Frohnen  08:18 - Sendoso at a Glance  09:25 - Differences between ABX and ABM 15:30 - Daniel’s Pillars of a Successful ABX Program 16:35 - Case Study of Success - Sendoso 19:00 - The Pricing Page Debate  21:20 - Dan’s COVID-19 “New Normal” Marketing Hacks 27:20 - Virtual Conferences during COVID-19 28:30 - Dan’s Key Takeaway 30:23 - Outro Featured Guests | Daniel Frohnen LinkedIn What's In the News  Walmart Plus Launches in September Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes