EP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed In Episode 92 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Pinterest is developing a new advertising model that will split revenue with creators. Tastemade was the first to sign on for the pilot run. Jon and Tyler believe that while Pinterest is growing popular as a social media platform, it will have to learn how to close the gap compared to Facebook advertising campaigns.  Next, Tyler introduces Tim Creed, the Director of eCommerce at Bridgestone Americas. Tim explains the process and appeal for customers to purchase tires online. For a brand like Bridgestone, Tim focuses on the challenges of the DTC experience and the importance for effective eCommerce solutions. He also discusses Bridgestone's partnership with third party platforms like Amazon and exploring the different aspects of customer acquisition. Ultimately, Tim advises our marketing leaders to play a key role in accommodating the shift of the customer experience. Join Tyler, Jon, and Tim for more information on customer acquisition and eCommerce strategies.  Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:00 - Intro 01:10 - What’s in the News | Pinterest’s New Advertising Model 06:37 - Featured Guest | Tim Creed 06:58 - Buying Tires Online 10:43 - Firestone's Retail Trends 14:40 - Optimizing the Customer Experience  17:37 - eCommerce Strategies  19:03 - eCommerce Challenges in Tires 22:40 - Partnership with Third Party Platforms 26:05 - Amazon's Battle with Counterfeit Products 28:56 - Opportunities with Amazon  30:28 - Item Level Profitability 33:53 - Attribution Modeling  37:19 - The Future of eCommerce 40:06 - Tim’s Key Takeaway  41:12 - Outro Featured Guests | Tim Creed LinkedIn Bridgestone Americas What's In the News  Pinterest's New Advertising Model Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes