EP 83: Marketing Lessons from Lessonly’s Kyle Lacy In Episode 83, Tyler and Jon get into some non-Corona Virus news for a change; discussing Google's removal of cookies and the effects it will have on collecting information. They make a good case for how businesses with a loyalty marketing strategy can use this method as a more non-threatening approach to collecting consumer data.  Afterward, Tyler talks shop with Kyle Lacy, the CMO of Lessonly. Tyler and Kyle discuss today's climate and the strategies that have been key to navigating it. Kyle notes that while there is change, Lessonly's mission statement of helping to do better work for better lives stays relevant and true. Then Kyle dives deeper into how the company manages marketing through a more targeted approach and holds making a direct, personal connection to the customer in high regard. He also dishes on some of his hiring methods to find the best team members using open ended questions during the interview process.  Then Jon and Tyler share some words of Twisdom from @BruceVH, highlighting the importance of how you present your business in a consistent fashion. Have you reviewed the podcast yet? If not, please do- it helps more fine marketing leaders like yourself find us. Thanks for listening along! Timestamps 00:00 - Intro 00:55 - What's In the News 09:27 - Interview with Kyle Lacy 10:37 - Personal Brands 11:37 - Brand Positioning Strategy 13:27 - Quarantines Effect on Business 15:25 - Product Innovation in Todays Climate 17:01 - Lessonly’s Recruiting Strategy 22:21 - Interview Strategies 25:20 - Most Important Marketing Channels for Lessonly 28:09 - Branded vs. Non-Branded Search Terms 29:33 - Email Marketing Strategy 30:43 - Lessonly’s Biggest Marketing Challenges 34:12 - How Marketing and Sales Teams Working together at Lessonly 37:37 - What Marketing Teams are Missing 40:00 - Whats Next for Lessonly?  45:46 - Key Takeaway  46:33 - Words of Twisdom 48:56 - Outro Featured Guests | Kyle Lacy LinkedIn Lessonly What's In the News  Will Loyalty Programs Gain Renewed Value in a Cookie-Less Era Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes