EP 80: The Ultimate Paid Digital Media Roundtable In Episode 80 of the Lion's Share Marketing Podcast, Tyler and Jon continue their discussion of how the Corona Virus is affecting businesses everywhere. Specifically, they discuss how direct to consumer brands are scaling back their budgets amidst the crisis. Ultimately though, they urge marketing leaders to find creative solutions with the budgets that they do have, especially since digital ad costs are comparatively low right now. Then at the beginning of the roundtable, Tyler makes the special announcement that Fidelitas has opened a new division in Boulder, Colorado called Ignis. Ignis specializes in helping brands that are already spending six figures or more per month on their ad campaigns scale to the next level profitably. In a special format for our marketing leaders listening along, Tyler brings on the Managing Partners of Ignis, Beau Haralson and Alex Herndon, along with the Digital Marketing Director at Fidelitas Development's San Diego headquarters, Ian Britton, for a roundtable discussion on paid digital media. Tyler and Jon wrap up the episode with an encouraging Words of Twisdom quote from Lewis Howes @lewishowes, who cites all of the iconic startups that came out of the 2008 financial crisis including Slack, Pinterest, and Venmo. Join Tyler, Jon, Beau, Alex, and Ian for the ultimate paid digital media roundtable. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 00:50 - What's in the News? 05:25 - Paid Media Roundtable | Beau, Alex, & Ian 07:02 - Difference Between Small & Large Budget Campaigns 11:20 - Top Trends in Paid Media 12:38 - Attribution Tools 17:19 - The Most Undervalued Channels for Paid Media 19:50 - What Makes Great Creative? 22:30 - Navigating Paid Ad Campaigns During the Political Window 26:30 - Why Brands Hit Scaling Plateaus 28:56 - Telltale Signs that your PPC Agency is Underperforming 32:07 - How to Know if you can Trust your Paid Media Agency 33:55 - How Retargeting is Changing with Shifting Privacy Policies 38:38 - In House vs. Agency for Paid Media 46:33 - Key Takeaways 51:11 - Words of Twisdom 54:04 - Outro Featured Guests | Beau, Alex and Ian Beau's Twitter Alex's LinkedIn Ian's LinkedIn What's In the News  DTC Brands Tightening Spend on Digital Advertising Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes