EP 77: Can You Hear Us Now? SEO, UX, & Project Management from Verizon Media In Episode 77, Tyler and Jon discuss the news that Brandless is shutting down their operations. Tyler shares that Brandless had an interesting concept but doesn’t possess adequate brand affinity compared to its competitors. He reiterates that it all falls back on identifying a brand story while building brand loyalty in order to instill trust with customers.  Next, Tyler welcomes Shalini Solomon, the Senior Manager of Demand Generation at Verizon Media, onto the podcast. Shalini shares great insight on UI/UX best practices and settles the Agile vs Waterfall project management debate before dishing on her views on SEO and Paid Media. Tyler and Jon's Words of Twisdom feature a quote by Edward Dearborn (@edwindearborn) this week. Join Tyler, Jon, and Shalini for more the inside scoop on Verizon Media and the latest digital marketing trends. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 01:15 - What’s in the News | Brandless Shuts Down 07:19 – Featured Guest Shalini Solomon 07:47 – Shalini's Role at Verizon Media 09:00 – Paid Partnership Opportunities 10:07 – Lesser-Known UI and UX Mistakes 13:16 – Site Design and Development Project Challenges 18:35 – Agile vs Waterfall 20:29 – Current Challenges at Verizon Media 26:09 – Shalini's Approach to Lead Attribution 31:10 – Shalini's Most Important Metrics  33:14 – Verizon Media's SEO Strategy  37:32 – Prioritizing PPC and SEO 41:06 – Biggest Opportunity in Digital Marketing 44:24 – Shalini’s Key Takeaway 50:29 - Words of Twisdom 53:00 - Outro Featured Guest | Shalini Solomon LinkedIn Verizon Media What's In the News  Brandless Shuts down Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes