EP 72: Sound Marketing Strategies with Bose In Episode 72, Tyler and Jon discuss the launch of Pinterest Trends, which will offer an overview of top searches on the platform. Tyler shares that the Pinterest 100 report is another great tool for marketing leaders to leverage their content marketing strategies. Next Tyler welcomes Crystal McKenzie, the head of Marketing and Brand Partnerships for Emerging Wearables at Bose, onto the podcast. Crystal dishes on Bose’s emerging wearables and their marketing strategy for some of Bose's lesser-known (but just as cool!) products. Crystal also addresses how marketing leaders can avoid complacency while creating campaigns and advises our listeners to surround yourself with people that elevate you. Tyler and Jon's Words of Twisdom featured a quote by Jamie Turner via @Mayple_com this week. Join Tyler, Jon, and Crystal for more insight on how to improve your marketing strategies and launch groundbreaking products. By the way - have you left us a review yet? If not, we'd be honored if you did! Timestamps 00:00 - Intro 01:36 – What’s in the News | Pinterest Trends  04:11 – Featured Guest Crystal McKenzie 05:08 – Crystal's Role at Bose 06:07 – Bose's Marketing Strategy for Emerging Wearables 08:00 – Feedback from Launching Products 09:08 – Launch Strategy for Bose Frames 12:36 – Bose's Key Marketing Channels 15:58 – Consumer Education and Creating New Categories  16:58 – Direct to Consumer vs Third Party Retailers 18:14 – Strategy for In-Store Customer Education  21:34 – Long Term Effect on Brand Perception 23:28 – Customer Longevity  25:19 – Bose AR  27:55 – Future of Emerging Wearables 29:31 – Evolving Marketing Strategies for Bose  30:49 – Co-marketing Opportunities  33:03 – Focus Groups 35:07 – What’s Next for Bose  35:57 - Key Takeaway 38:25 - Words of Twisdom  40:31 - Outro Featured Guest | Crystal McKenzie LinkedIn Bose What's In the News  Pinterest Trends: Top US Views Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes