EP 64: Marketing Your Corporate Culture with Office1's Bailey Rogers In Episode 64, Tyler and Jon discuss YouTube’s new upfront offering, which allows advertisers to reserve ad placement up to 4 months out. Advertisers can now reserve their ad placements around key events like Black Friday or primary elections without upfront payment. Then, Tyler welcomes Bailey Rogers, the Director of Marketing at Office1, into the studio. Bailey’s career began in finance for Office1 dealing with accounting, financial analytics, and acquisitions. He then identified an opportunity for growth through a new marketing strategy. He presented the idea to Office1's leadership, which led his appointment as the Director of Marketing.  Bailey gives us an inside scoop on Office1 and how they transformed office technology for businesses across the globe. He also touches on Office1’s unique brand positioning, developing a culture of synergy between each department, and ways to find the perfect marketing agency for your brand. Finally, Bailey shares his biggest takeaway for marketers looking to grow. Join Tyler, Jon, and Bailey for more insight on how to build and grow your brand. By the way- have you left us a review yet? If not, we'd be honored if you did! Timestamps 0:00 Intro 1:04 What’s in the News | YouTube Selling Upfront Ad Placements 4:47 Featured Guest | Bailey Rogers, Director of Marketing at Office1 5:13 What is Office1? 5:45 Bailey’s Marketing Background 7:18 Office1’s Unique Brand Positioning 11:22 Implementing Brand Strategy at the Employee Level 14:08 Identifying Growth Opportunities  17:08 Office1’s Digital Marketing Strategy 20:36 Coordinating Your Sales and Marketing Teams  22:53 Leveraging Sales Data in Your Marketing Strategy  24:43 Finding The Perfect Marketing Agency  28:00 Key Takeaway  29:48 Outro Featured Guest | Bailey Rogers LinkedIn Office1 Dark Web Scan What's In the News  YouTube Ads | Ad Buying Tool Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes