Adaptive Marketing: Tourism Post Pandemic   In Episode 116 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the email marketing changes coming with the upcoming Apple IOS 15 update. In addition, they talk about the potential changes that marketing teams will adopt as email privacy increases with IOS 15’s new features.    Stay tuned to hear Tyler talk with Brian Hilemon, the Senior Director of Marketing Partnerships for the San Diego Tourism Authority (SDTA). Brian and Tyler discuss how San Diego and the SDTA have adjusted their marketing strategy of San Diego’s tourism industry during the COVID-19 pandemic, and the SDTA’s strategy as the city begins to reopen. Brian also discusses the indicators that he looks for when considering marketing efficacy for the SDTA. Finally, Brian and Tyler examine how marketing should and can empower partnering organizations to help drive business growth. Brian’s key takeaway is for marketing teams always to put the customer first and make marketing decisions with that mentality.    Join Tyler, Jon, and Brian for insight into how Apple is changing the world of email marketing and a lesson on how the San Diego Tourism Authority structured its marketing strategies during and after the pandemic.    Timestamps 00:00 - Intro 01:18 - What’s in the News: IOS 15 Updates' Effect on Email Marketing 10:16 - Featured Guest: Brian Hilemon 12:01 - How the SDTA Navigated the Pandemic 17:51 - San Diego’s Marketing Points 19:09 - Brian’s International Marketing Strategy 23:00 - Brian’s Favorite Marketing Channels 24:01 - Key KPIs for SDTA 25:05 - Comic-Con 2021 News 26:59 - Empowering SDTA Partners from a Marketing Perspective 29:30 - Brian’s Key Takeaway 30:36 - Outro   Featured Guests | Brian Hilemon LinkedIn What's In the News  IOS 15 Updates' Effect on Email Marketing Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes