In this episode with Alice Karolina, we explored what cultivating an authentic, meaningful brand truly means and how to lay the first stone. Through years of design, brand nerding, and her own experiences of bringing clients back to their most authentic message in the world, Alice has a both grounded and refreshing approach for anyone wanting to leave their mark. In a time when we are told hustling, 24 hour website creations, and building a list are the only way to be successful, Alice brings the focus back to telling stories of substance, sharing products that serve the world, and selling with integrity. If you're wanting to launch your brand, feeling stuck in the process, or wanting to renovate your existing one, this episode is for you!