Leading marketing for a start-up can be challenging and it takes a unique approach to sell through your ideas internally when everyone’s moving quickly.This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategyShe especially speaks about how to create a SEO plan for a new brand:"If you had never heard of us {our brand}, and you needed to solve a problem that you came to us to help you solve, what question would you type into Google?" ~ Kathleen BoothKathleen Booth is a veteran marketer, with over 15 years in the industry, who specializes in digital marketing. Currently, she serves as the VP of Marketing at Attila Security and podcast host, but before that, she ran her own digital marketing agency.Key Takeaways:How to set up the initial plan for start-upsWhy you need to learn to say noHow to build success paying attention to your internal clientsWhat is the best way to generate content in your business early daysConnect with KathleenCheck out the Inbound Success PodcastFind her on LinkedInFollow her on TwitterLinks mentionedSlack for internal teams communicationsCheck out Attila Security websiteFind out more about Maryland Renaissance Festival Get to know John MuellerRecommended by Kathleen ImpactHubSpot to order your site automationsThank you for listening! If you’d like to know more about change-makers in the digital markets, celebrate the wins and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.