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Learn More On Our Blog Post
https://soonermarketingsolutions.com/seo-sem/what-is-local-listing-management-and-why-is-it-important/

Learn More About Sooner Marketing's Local Listings Management Service:
https://soonermarketingsolutions.com/service/local-listings-management/

In this podcast we'll cover What Is Local Listing Management And Why Is It Important?

Customers Are Looking For Your Business Online, Are You Making It Easy To Find What They Need?
82% Of Mobile Searches Include "Near Me"
Are You Showing Up In Results?
Local listing management is the process of continuously updating and maintaining a business’ location data across online directories, websites, and other customer-facing platforms. Like Google My Business, Yelp, and many others.

A local listing typically comprises a business’ name, address, and phone number, referred to collectively as “NAP” data. But local listings can, and should, include a wealth of other data, such as hours of operation, product descriptions, services provided and photos of a business’ interior.

There are thousands of local business directories across the internet. Many of them are niche directories that focus on a particular industry, such as home improvement, real estate, legal services, and more. While it’s important to manage your business listings on as many sites as possible, your main focus should be on the larger directories.

While it might sound challenging or time-consuming to claim and maintain all your business’ online listings, these citations can significantly simplify and speed up your approach to local and hyperlocal marketing. Fortunately, we are here to provide you with one and easy solution!

Why Are Local Listings Important?
When managed properly they provide visibility and marketing opportunities for your business.

But because local listing management deals with data, there are plenty of things that can go wrong when you leave these online local listings un-claimed.

Customers are looking for your business online, are you making it easy to find what they need?

Complete Business Listing Information
Incomplete listing information makes it difficult for customers to make informed decisions. It also makes your business look less trustworthy than a business that has all of that information readily available.

For this reason, it’s important to start your strategy by claiming and completing all of the profiles on your local listing sites. Even the ones you check less frequently should be fully optimized for search engines. This allows any customer to find all the information they need about your business.

Company name
Business hours
Company phone
Driving directions
Business location
Photos of the business
Product or service listings

Listings Boosts Search Engine Optimization (SEO)
Not only do accurate listings improve your company’s ranking in search results, but having inaccurate listings can actually damage your SEO.

Google relies on listing data to provide accurate results to local searchers. If Google finds discrepancies in your listing data and cannot trust the information is accurate, it will be less likely to show your business in search results. It’s possible that your business is listed on websites you don’t know about.

For this reason, it’s important to start your strategy by claiming and completing all of the profiles on your local listing sites. Even the ones you check less frequently should be fully optimized for search engines. This allows any customer to find all the information they need about your business.

We'll Track And Manage Your Local Listings
Not only do accurate listings improve your company’s ranking

Not thrilled at the prospect of adding another software tool to your tech stack? We are the top digital marketing agency for providing Local Listings Management and SEO services that focus on local marketing for our clients.

If you’ve never hired an agency before, don’t worry!

Hiring a trusted marketing agency (like Sooner Marketing) does allow you to ask questions and receive guidance from experienced marketers.

We’ll help you list your business across the most important online directories related to your business.