Hey it's Keith Keller, Melbourne Australia and this is part 2 of Twitter Tips 4 Tourism - a podcast about how to use Twitter to market your tourism brand. The first episode was called "Setting the Scene", which seems like weeks ago now, but now I', back with part 2 about how to "Hit the Ground Running". I want to give you some really powerful strategies today that you can use almost immediately.

But before I do that, I want to introduce my friend Ask Gadget Girl, Tracey Gayner in Auckland.

We've only known each other less than 60 days, she's using these techniques, she's got 2000 more followers, she's got all these contacts in Montreal, in London and New York and all these groovy people all around the world. So Tracey, welcome to the podcast and tell me how you're using Twitter and how it's really changing your business model.

Tracey: Hi Keith and thank you very much firstly for even inviting me here today. How am I using Twitter? Well, before I wasn't, before I met you I thought that what I was doing was right and I really wasn't. I mean, I had a Twitter one that I had signed up for like ages ago, I think maybe 2009/2010 and at that stage that one was just over 500 and I remember doing a little happy dance thinking wow I've got 500 people - awesome and then January this year I started @askgadgetgirl. So I started another company, a brand new company and when I met you around the end of April - it was about 170 odd followers and then when I met you and I started to follow your amazing tips. I suddenly went from 171 in 3.5 weeks I grew it to over a thousand people and now as you say another 30 days later or less really, it's now over 2000.

Keith: 2121 followers today, as of part 2 of the strategy and that's less than 60 days since we even met and this is why I'm so passionate about Twitter and why I'm so passionate about putting what I know down into a podcast format. The first as I said last week or a few weeks ago was 'Setting the Scene' - very generic idea about we're doing a series of podcasts probably 10 about this idea.

Today we're going to hit the ground running and I just wanna work you through a 5 step plan, I'm gonna just basically and briefly explain those and then I'm going to decode.

(1) Be a resource NOT a salesperson.

(2) Write a strong bio and why is that important.

(3) Add a photo and/or company graphic

(4) Remember the 80/20 rule - it's not all about you

(5) SHARE, SHARE, SHARE - then ask.