How to Grow Your Business without Spending a Dime on Marketing

Guest: John Ferrara, CEO of Nimble
The Business of Biohacking and Alternative Healthcare. 

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Join Joe Lemon on the The Real Value Exchange podcast that highlights health entrepreneurs and change-agents moving our healthcare system forward.



BACKGROUND

Where from?
Father was a Great Sales person. That how you the leap from engineering to sales?
How were you coming up? High school? Interest?
Selling in the 90s like.How did you get started with CRM?
Process of growing Goldmine
How do you maintain your desire to keep building business after selling Goldmine for $125 million?
Health scare

PART 2 - Current State of Sales
A lot of confusion about Social Selling. What does it mean to you?
How to Build a Community of Micro-Influencers To Drive Your Business?
Branding vs Selling. Sales people suck at branding. What do you think is missing?
Lines blurr d with sales and marketing alignment
Future of Sales?

PART 3 - Scrappy CEO / Nimble Life:
What’s the company culture like at Nimble?
How do you help your employees find their passion?
Are spending any money on marketing? If not, how are you growing Nimble?
Why not hire several six figure sales reps?
How do companies cultivate the right culture for sales reps to succeed?

Part 4: The Close
Let’s talk leadership. Becoming a better leader by growing your passion?
What's next for Nimble?
Personal Growth. Grit. Give

Please let everyone know how to find you and your resources.

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Bio
Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. His most recent venture is Nimble.com, has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs). He has recently been recognized on Forbes as one of the Top 10 Social Salespeople In The World.