This week with Megan Conahan and Libby Rodney we focus on what the future holds and how businesses should embrace trends and change. We learn the importance of seeing into the future and moving past the fear of doing something different which can lead to achieving better results. This is a thought provoking and practical conversation about being a forward thinker and evolving your business to be future ready. Megan and Libby relate advice and ideas to move your thinking and your business to the next level! Our progressive conversation also helps us to identify what a good brand looks like, how to become one and what we expect from them.

Megan Conahan is a forward-thinking digital marketer that specializes in creating lasting positive change. Focusing on omnichannel growth and efficiency for the brands she works with Megan has over 17 years of experience helping brands grow their presence online and on Amazon. Megan is currently an EVP at Direct Agents, a leading digital marketing agency that offers customized marketing solutions to help advertisers reach and acquire new customers in an efficient manner. She advises clients on how best to negotiate the demands of the ever-changing digital marketplace and create unique solutions that set them apart.

Fast thinking strategic flywheel for clients, Libby's future-forward insights, trends, and strategic frameworks help clients best navigate today and anticipate the next 3-5 years. She is always working on what's next. As Chief Strategy Officer, she runs the Thought Leadership and Trends practice at the Harris Poll. Previously she ran strategy departments at ad agencies focusing on branding, product launches, consumer insights, digital trends, and innovation. Libby has been fortunate for nearly two decades to consult with top Fortune 100 brands and rising all-stars. Her research has been on the stages of Davos, Cannes, SXSW, and CES.

(2:50) How did Meghan and Libby get started, and why did they choose their respective career paths?

(5:20) They share what they currently see happening in the business world, trends and issues that companies are dealing with.

(9:20) How do they help businesses appreciate a human focus, and understand its impact on their bottom line?

(13:45) Delving into the top trends that the two have discussed in a recent interview together, starting with the idea of “tight chest, tight wallet” and the “unwind of the convenient economy”.

(30:00) Libby shares the concept of “lab days” and “skill hours”, creating more engagement in the work environment.

(34:36) Megan and Libby share how they help people find where to start making change in their own professional lives. When is it time to find a new strategy?

(40:20) What are they both surprised that is happening, or what they are interested in watching unfold in this year?

(44:30) What do our future leaders look like? What do they both see these individuals embody?

(48:47) What do they both see two years into the future?

Connect with Megan Conahan and Libby Rodney
https://www.linkedin.com/in/meganconahan/
https://www.linkedin.com/in/libbyrodney/

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