Leading Innovation, Creativity and Change with Peter Cook From the Business School of Rock

In this podcast I interview the multi talented Peter Cook, who blends music and science to help businesses thrive.
He has worked with many huge companies, such as Virgin, Unilever and NHS to name a few.

You can find more info on his website at http://www.academy-of-rock.co.uk/

Peter Cook helps you navigate disruptive and uncertain business futures. His work fuses three passions: Business, Science and Music, in 18-year-long overlapping cycles:

18 years experience leading science innovation teams to develop life-saving pharmaceuticals and bring them safely to market, from human Insulin to the first Herpes and HIV / AIDS treatments. Peter spent many years as an industrial troubleshooter, fixing and commissioning factories, from Europe to India and the Far East

18 years teaching and writing MBA programmes with considerable education in business, psychology, systems thinking, philosophy

18 + years experience as a business consultant, thought leader, author and speaker, working globally

18 till I die - All his life writing and performing music: Ozzy Osbourne's guitarist, Meatloaf's singing partner, Punk idols and members of Prince's musical circle
Peter is author of nine books, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith, the man behind Live Aid.

Enjoy!