In Episode 022, Jack touches on an important topic on crafting the message to match the market's wants and needs. There is a science behind doing this and Jack takes the opportunity in this episode to discuss a few challenges he and his clients faced in the past and share his experience with you. There are tons of goodies in this episode and make sure you listen to this podcast to find more when you want to strike the jackpot of matching your message with what the market needs and wants.