In Episode 017, Jack discusses the common mistake made by entrepreneurs who focus only on achieving their financial goals and not a bigger picture, namely, their business missions, their unique business proposition and who are the target audiences they serve. You see. Hitting a financial goal is not that difficult once you have sorted out the bigger picture. Most people have learned to ask only "how" to do that without asking "why" to do that. So, Jack takes the opportunity to sort out the WHY in this Episode. Enjoy!