The Reinvention of IBM
Oct 28, 2019 ·
22m 34s
Coming up on this week’s episode, a story of resilience and reinvention, courtesy of IBM. In 1984, IBM was the King of the Computing world. Where other competitors, such as...
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Coming up on this week’s episode, a story of resilience and reinvention, courtesy of IBM. In 1984, IBM was the King of the Computing world. Where other competitors, such as Apple, constructed and built each hardware component, and wrote every line of software for their computers, IBM innovated a competitive advantage where they would buy hardware components, assemble said components, and ship its computers with Microsoft Windows pre-loaded. What IBM did was innovative, clever…. and it catapulted them to the top of the IT food chain.
Unfortunately for IBM, their advantage was not to last. Once competitors – such as Dell - figured out what IBM were doing, they not only copied IBM’s business model. They did it better and, very rapidly, eroded IBM’s market dominance. In 1993, IBM posted what was then corporate America’s biggest ever loss of $8 billion dollars.
What did IBM do? It reinvented. Just as it had done before, but this time with a focus on building an operating model that would be truly resilient. On this week’s episode, I’ll explore the reinvention of IBM. And I’ll identify what IBM did to skirt around threat and chase opportunity to build for itself a resilient operating model that has – so far - stood the test of time.
The Risktory Podcast is created, written and produced by Jacinthe A Galpin.
Soundtrack (sourced from www.freemusicarchive.org)
Podington Bear - Elephants on Parade
Alan Spiljak – Clouds
Alan Spiljak – Forgotten
Alan Spiljak – Light Blue
Alan Spiljak – Empty Days
Alan Spiljak – Stars Above
Alan Spiljak – Not the End
Alan Spiljak - Sun
Bibliography
https://money.howstuffworks.com/10-companies-reinvented-themselves1.htm
https://www.npr.org/2011/06/16/137203529/ibm-turns-100-the-company-that-reinvented-itself
https://www.gobankingrates.com/making-money/business/favorite-brands-reinvented-themselves-made-big-money/#4
https://en.wikipedia.org/wiki/History_of_IBM
https://qz.com/26018/it-companies-could-learn-how-ibm-turned-around-in-the-nineties/
https://wittysparks.com/successfully-reinvented-companies/
https://www.nytimes.com/1981/02/15/business/us-vsibm.html
show less
Unfortunately for IBM, their advantage was not to last. Once competitors – such as Dell - figured out what IBM were doing, they not only copied IBM’s business model. They did it better and, very rapidly, eroded IBM’s market dominance. In 1993, IBM posted what was then corporate America’s biggest ever loss of $8 billion dollars.
What did IBM do? It reinvented. Just as it had done before, but this time with a focus on building an operating model that would be truly resilient. On this week’s episode, I’ll explore the reinvention of IBM. And I’ll identify what IBM did to skirt around threat and chase opportunity to build for itself a resilient operating model that has – so far - stood the test of time.
The Risktory Podcast is created, written and produced by Jacinthe A Galpin.
Soundtrack (sourced from www.freemusicarchive.org)
Podington Bear - Elephants on Parade
Alan Spiljak – Clouds
Alan Spiljak – Forgotten
Alan Spiljak – Light Blue
Alan Spiljak – Empty Days
Alan Spiljak – Stars Above
Alan Spiljak – Not the End
Alan Spiljak - Sun
Bibliography
https://money.howstuffworks.com/10-companies-reinvented-themselves1.htm
https://www.npr.org/2011/06/16/137203529/ibm-turns-100-the-company-that-reinvented-itself
https://www.gobankingrates.com/making-money/business/favorite-brands-reinvented-themselves-made-big-money/#4
https://en.wikipedia.org/wiki/History_of_IBM
https://qz.com/26018/it-companies-could-learn-how-ibm-turned-around-in-the-nineties/
https://wittysparks.com/successfully-reinvented-companies/
https://www.nytimes.com/1981/02/15/business/us-vsibm.html
Information
| Author | Jacinthe A Galpin |
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