How do you solve a problem like... DevaCurl

How do you solve a problem like... DevaCurl

0 0 24 days ago
For those unfamiliar with DevaCurl, DevaCurl is the Mack Daddy of the modern curly hair movement. It was and is, arguably, the first mainstream brand to successfully target the curly hair market with products that allowed both men and women to embrace, indeed, celebrate their natural waves, curls and coils.

And then something happened. Loyal customers began to complain that DevaCurl was no longer helping their hair. Worse, they alleged, DevaCurl had damaged their hair. Dandruff. ... See More

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