The key to successful innovation is collaboration

The key to successful innovation is collaboration

0 0 about 1 year ago
When it comes to innovation, people often confuse product with process. Creating game-changing products and services (or any novel and useful business solution) requires creative approaches that aren't part of the standard managerial skill-set. Manuel Sosa, INSEAD Associate Professor of Technology and Operations Management, joins us to discuss how close-knit collaborations between managers and designers can spark innovative thinking, and perhaps even catalyse organisational transformation.

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