E270 - Looking at Data to Improve Marketing ROI (Mary Cate Spires - HarleyJames Consulting)
Jan 13, 2023 ·
23m 4s
Inefficiency in marketing is the easiest way to waste money. According to a study done by Recruitment Marketing, 26% of marketers' budgets are wasted on ineffective channels and strategies. That...
show more
Inefficiency in marketing is the easiest way to waste money.
According to a study done by Recruitment Marketing, 26% of marketers' budgets are wasted on ineffective channels and strategies.
That is a huge opportunity!
On our podcast today, we welcome back Mary Cate from HarleyJames Consulting to talk about the importance of looking at data to improve marketing ROI by eliminating those inefficiencies.
Mary Cate is a marketing consultant and agency owner. She's done digital marketing for 11 years.
show less
According to a study done by Recruitment Marketing, 26% of marketers' budgets are wasted on ineffective channels and strategies.
That is a huge opportunity!
On our podcast today, we welcome back Mary Cate from HarleyJames Consulting to talk about the importance of looking at data to improve marketing ROI by eliminating those inefficiencies.
Mary Cate is a marketing consultant and agency owner. She's done digital marketing for 11 years.
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