Dr Gia Nardini on how Social Movements succeed

Apr 16, 2021 · 1h 1m 55s
Dr Gia Nardini on how Social Movements succeed
Description

What makes some social movements successful and others not? That's what my guest on this episode Dr Gia Nardini, an Assistant Professor at Denver University, set out to find out...

show more
What makes some social movements successful and others not? That's what my guest on this episode Dr Gia Nardini, an Assistant Professor at Denver University, set out to find out when she examined the Black Lives Matter movement last summer.

Gia specialises in consumer experience and last summer, She and her colleagues were planning to study how the Marriage Equality movement had been so successful. The idea being that many of the drivers behind consumer behaviour — in simple terms, what makes us buy things — are also of relevance when it comes to successful social justice movements.

As Black Lives Matter protests broke out across the US and globally, Gia and her team shifted their approach - why study something that had happened, when you could study something that was happening? So they pivoted and began to look at a social justice movement in real-time. 

What emerged were some interesting insights into what makes social movements successful. Rather than just write a piece of research, what Gia and her team did was to author a guide that other social movements can use. The secret sauce that makes social justice movements successful — or not.

I find this fascinating. Why do some campaigns succeed and others fail? And how does someone specialising in consumers, think of the idea of applying that to social movements?

In our discussion, we explore the findings of her latest research and her earlier work on experiencing.

For more on Gia 👉 https://daniels.du.edu/directory/gia-nardini/

To read her research on Social Movements 👉 https://www.du.edu/news/research-why-was-black-lives-matter-so-successful

For more on Experience vs Memory 👉https://www.headspace.com/blog/2015/08/19/remembering-vs-experiencing/
show less
Information
Author Human Risk
Organization Human Risk
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search