Copywriters love to rewrite content. It’s more words for hire but does it necessarily improve the conversion rate on your website.

If you wanna reach your business goals, then listen very carefully to today’s episode. It is shortsighted to simply fix content. Without a plan, a content rewrite is a waste of resources.

Every page on your website has two purposes. The first is to generate a lead and the second is to make a sale. If your content does anything then it is a distraction.

Here's what John Mueller of Google has to say about handling old low-quality content, https://www.warriorforum.com/search-engine-optimization/1438714-john-mueller-what-do-about-old-low-quality-content.html#post11672039 (My response is from user 'hittjw')

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