"If you record it, they will come" is the most significant piece of garbage promise I've ever heard. Podcasting is about lead generation. Doing anything else is a waste of time.

Yes, I put it right out there. In this episode, you'll learn how to attract high-ticket clients from your podcast. The first lesson is, "Your periodic publication is about lead generation."

What is a podcast? It doesn't matter if you do an audio podcast, video, print newsletter, blog post, or special report. If it doesn't make dollars, it doesn't make sense.

Another factor is audience focus. Are you focusing on becoming famous or solving problems your clients face? When you speak to the masses, you talk to nobody of value to your business.

Getting enough exposure, you'll be frozen dead. This tough love isn't always welcome, but it is necessary. Your podcast needs these specific characteristics to be successful.

You don't need to be Joe Rogan to profit from podcasting. Learn how to grow your copywriting or marketing agency by joining https://www.AdBriefing.co.uk/newsletter/