Content clusters are all the rage in search engine optimization. They promised to organize your website with an internal linking method that boost search performance.

Nothing about constant clusters is new. As far back as the 1990s I was explaining how to organize information so they can be easily recalled. This is such strategy it’s simplifies your website for the end-user.

Let’s talk about how to organize content on your website so that attracts more leads, more organic traffic, and solves problems for visitors. A simple strategy you can start implementing right now.


More importantly you’ll be able to test topics and audiences to know which are most valuable from a sales perspective. Your website will be easier to use by its visitors, and more profitable for your business.