When you hire to grow and expand your business, do you make these common mistakes when it comes to marketing skills. The right person who can do Direct Response Marketing may not be the right person to do technical skills like Webmaster work.

If you end up with an employee stretched too thin, or not skilled to do the work you want, that’s very costly. Many companies make the mistake of hiring the right person by perception but not paying them enough to keep them for results.

In today’s podcast we cover some of the common mistakes made when hiring marketing professionals. Avoiding these mistakes will help you hire better, make fewer mistakes, and have more effective marketing.