In this episode of Marketing Monday Tyler & Philip attempt to define what exactly marketing is in relation to Haunted Attractions… From discovering target markets for your haunt and answering “Why Should I care about your haunt,” to marketing methods (social, content, etc) and billboards… This episode is heavy.

Mentioned in this episode
The ScarehouseDays of the Living Dead
Your Brand- The Next Media Company by Michael Brito
The New Rules of Marketing & PR
Contagious by Jonah Berger
Positioning: The Battle For Your Mind

Shout Outs
The Fear Experience
Haunters Digest
Haunt Nation

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”
– S. H. Simmons
http://www.hauntedattractionspodcast.com/e217/