Robin Behar is an executive level direct response expert with more then 20 years of industry experience. Seasoned in all aspects of DRTV – both in the domestic and global sectors – Robin has a unique and deep understanding of all go to market areas including strategic planning, offer development and strategy, financial and DRTV analytics, creative/production, backend operations, media planning and international licensing/distribution. In the span of her domestic career, Robin was charged with managing multi-million dollar integrated direct response marketing initiatives for corporate clients including Quaker State, Pedigree Puppy, Ziploc, Hoover, Estee Lauder and Braun.