What's up Everybody, welcome to another edition of the transition, a show aimed at demystifying the entrepreneur experience for those of you looking to make the transition from the military into entrepreneurship. I'm your host Mike Steadman a Marine Corps Veteran, Social Entrepreneur, and member of the Bunker Labs Team. 

In the following episode, I interview Francisco Cortes, an Army Veteran, Media Executive, and Founder of the Setroc Group, an award-winning Multicultural Marketing and Public Relations agency that specializes in providing integrated marketing and communications tools that keep messaging on-brand and consistent across all channels. In addition to overseeing the Setroc Group with his wife and Co-Founder Claribel, Francisco wears multiple hats as leader in the veteran and Hispanic community, serving as the President of the New Jersey Chamber of Commerce, and an Advisory Board Member to the Hispanic chamber of commerce. Francisco epitomes the philosophy of "Lifting As We Climb." Full transparency, this episode is straight Fire. Francisco tells it like is and opens about the challenges he faced when he first launched his business, such as lackluster sales funnel, unnecessary overhead expenses, and the stress you deal with as a business owner. This another episode you don't want to miss, as Francisco shares his story to prevent you from making the same mistakes he did.  I hope you enjoy this episode and that it empowers you on your own entrepreneurial journey.