In an informal and friendly interview, Calebe Luo, one of the pioneering strengths coaches in Brazil, tells Yuri Trafane, Gallup's representative in the country, how he puts his talent theme Maximizer into action. This first episode of the series “Talents in Action” will fly by “Name It” and “Claim It” to dive deep in “Aim It”. It is your chance to learn more on how the rubber meets the road in this talent: Maximizer!

Calebe is fascinated by each person's singularity, and his purpose is to assist them in their pursuit of excellence. By coaching individuals and teams to maximize their CliftonStrengths, he helps them lead more productive, meaningful and fulfilling lives. He is known as the Strengths Ninja, recognized for the depth and precision of his art in strengths based coaching. He facilitates Gallup’s Leading High Performance Teams course and Accelerated Strengths Coaching.
As a Gallup Certified Strengths Coach, he works with executives, managers, individuals, teams, churches and couples. As the Nazarene Strengths National Coordinator, he leads the deployment of the strengths culture at the Church of the Nazarene in Brazil.
Calebe's CliftonStrengths Top 5: Connectedness | Individualization | Strategic | Maximizer | Relator

Yuri majored in Marketing Management from ESPM after having studied Chemistry at UNICAMP. He earned two MBAs, one from USP and another from FGV, followed by a Post MBA from FIA, a coaching certification by ATD USA and a specialization in Strength Based Coaching by Gallup USA. With a solid academic background, he built his professional experience as an executive around renowned companies, such as Johnson & Johnson, Unilever, Parmalat, Bauducco, and Grupo Abril.
He is currently running Ynner Treinamentos, a training and consulting firm that specializes in Management, Strategy, Sales, and Marketing, where he had the privilege of training executives from prominent companies such as Bayer, Nestlé, Bosch, Nívea, Walmart, 3M, Eaton, Emerson, Mercedes-Benz, FMC, Mary Kay, Sanofi, Saint Gobain and several others. Ynner is the official Gallup representative in Brazil.
Yuri's CliftonStrengths Top 5: Input | Learner | Activator | Significance | Relator


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To learn about Gallup's other resources for strengths-based coaching, visit Gallup Access.

Called to Coach is a Gallup Webcast (via YouTube) that allows current and prospective coaches to interact with strengths coaches who have found success in strengths-based development.