In this special episode based off a presentation Geoffrey Colon is giving at marketing and management conferences worldwide, understand the economics behind attention.

Listen to samples of music from the 1970s to today to understand context and why they were produced, then align this with your business.

Content isn't the new currency. Context is. But not merely context that looks, feels and sounds like everyone else.

Then, really, no one will find you.

Check out the full presentation here: https://www.slideshare.net/geoffreycolon/attention-marketing-in-an-era-of-information-overload-by-geoffrey-colon

For more on Geoffrey Check out http://geoffreycolon.net

Or follow him on LinkedIn at http://linkedin.com/in/geoffreycolon