Mike Giannulis joins Sam today on Fuel Your Legacy to discuss how to have success in business and advertising.

Mike discusses his path to being a business owner after not "finding himself" in a school setting, trying to start a dairy goat farm at the age of 20, and then taking his first job as a long-form, direct response copywriter. He explains how brute exposure is necessary to learn something new as it will reorganize your brain through an initial stage of confusion. Mike and Sam also talk about overcoming impediments in our speech, how advertising should solve problems, and the need to adapt to changes in consumer awarenesses.

Join the conversation!