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The Fast Casual Nation Podcast offers exclusive interviews with experts ranging from top chefs and brand makers to executives and restaurants who work in one of the fastest-growing segments of the restaurant industry. In this episode, Pepe chats with Alan Nathan, Co-Founder and CEO at Sweetfin about his start in the industry, moving into the fast casual space and 94 million poke bowl combinations.
Nathan shares how he got started in the hospitality industry over 30 years ago. He had a
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nightlife and entertainment company that opened nightclubs, hotels and created fine casual restaurants over the years. Nathan talks about his next endeavor which involves him moving into the fast casual concepts segment.
Nathan talks about how he got involved with Sweetfin. He was approached by a friend of the family who wanted to discuss a concept for fast casual poke bowls. Nathan shares that the timing was great because he was already looking to expand into the fast casual markets. Nathan decided to review the idea with Dakota Weiss, his head chef at the time. After discussing the concept and their vision for creating a poke bowl that was “a touch above what the Hawaiian soul food was all about”, Nathan shares that Chef Weiss developed recipes with California born inspiration and accents of Japanese sauces.
Nathan talks about agreeing to the partnership in 2013, and immediately starting the search for great locations. Nathan talks about the process taking 2 years and ultimately deciding on Santa Monica to launch the first Sweetfin. Nathan talks about the instant impact in the sector, resulting in lines outside of the restaurant for the first 3 months and demand so high that the staff would need to close the restaurant between lunch and dinner to try and keep up. Nathan says, “It was quite an amazing experience, just for the demand of what we created. I would say that we pioneered the poke space and I think that we've continued to be the premium product of the sector.”
Nathan shares more about the uniqueness of Sweetfin. He says, ”I'd say we're unique because we're not just what I feel is a premium product in the poke sector, but we're a lifestyle brand that integrates with collaboration with other chefs with other artists. I would say that that's one of our biggest awareness campaigns. We're not just coming up with everything ourselves. It's almost like an open forum.”
Nathan talks about the wide variety of bowl choices at Sweetfin. He says that there are over 94 million combinations where you can build a bowl and that 70% of all their orders are build your own bowl, not the signature bowl. He adds, “People truly want to customize their bowl.” Nathan says that’s why they decided to do things differently by collaborating with other chefs, artists and musicians; it truly sets Sweetfin apart for the pack. He says, “I think that sharing the canvas for other artists to paint on and other chefs and other musical inspirations and lifestyle inspirations makes us very different to just kind of offering a poke bowl.”
To hear more about what Sweetfin has planned for menu updates, future strategies and what Poke House is, listen to this episode of Fast Casual Nation on Apple Podcasts.
Produced by Lisa Pepe
12 months ago
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