Much like Uber or Lyft have forever changed the taxi industry, Search Engine Optimization (SEO) replaced Yellow Pages and traditional print advertising. Today, we interviewed John Vuong, Founder of Local SEO, in Toronto, Canada. John shares how he was forced to evolve and begin anew after he worked for Red Pages that wanted to follow Yellow Pages and both disappeared. John talks today about the significance of SEO and how it works with social media, but also how you can and should start focusing on SEO to boost awareness and thought leadership in a pandemic world of digital marketing existence.