Episode 99: Celebrities and Branding

Episode 99: Celebrities and Branding

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Episode 99: Celebrities and Branding
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Since that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg ... See More

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