Most people think truly great marketing comes like a thunderbolt of creativity from the heavens for only a few top brands out there, but did you know that most people (other than accountants and actuaries of course) have the innate ability to think creatively and produce some great marketing ideas? In this episode we’re doing to do some mythbusting about the subject of creativity as it relates to marketing and communications and show you why you’re probably more creative than you think. We’ll also dig into who’s winning and losing in the world of PR and MarCom. So join me on the creative journey, won’t you?