If you’re a music artist in 2019, the world is very different today than it’s been.  There are no record labels to pay you, guide you (and take the vast majority of your money) You’re pretty much on your own.  But an OC-based startup called Octiive has some resources and the passion to help artists succeed.  Joining me on the program is their CEO, Javan, to talk about what they’re doing and how they’re trying to change things.  Of course, Javan and I will tag team who’s winning and losing in marketing communications this week and everyone will learn an important lesson by the time this very special episode draws to a close. So join me for another stellar May the Best Brand Win on Entertalk Radio.