Why do we do this crazy little thing called marketing? Behavior. Specifically sales behavior and it’s not a crime to admit it. But so few marketers study the deep psychology needed influence that crazy machination of electrical impulses known as the human brain. We’re going to dive down deep in the gray matter and figure out how to bend people’s minds to your company’s will. (evil laugh, twisting mustache while plotting to take over world). Just kidding…or am I?  Tune in and see for yourself.