We humans LOVE to tell ourselves little stories. From the time we are very small, we learn about our world through them, entertain ourselves with them and literally create reality for ourselves (and others) using them. But are they really true? In this episode of May the Best Brand Win, we’re going to closely examine the narratives and mind games behind marketing approaches so that we can of course learn to easily manipulate and bend the will of our customers to something more financially appropriate for our companies and clients. Just kidding, it’s just marketing, not mind control —right?