Erica McGillivray on Community Management and Branding

Erica McGillivray on Community Management and Branding

0 0 about 1 year ago
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Erica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand.

At her session at MarketingProfs’ B2BForum, Erica shared some techniques to becoming scrappy with your marketing execution, and ways to ensure you are staying on strategy.

Later in the show we dive into how being a part of the GeekGirlCon group and her interest in cosplay have helped shape her as a marketer.

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