Marcia Francis and Amanda Todorovich on Healthcare Marketing for Health Systems

Marcia Francis and Amanda Todorovich on Healthcare Marketing for Health Systems

1 0 7 months ago
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Every engagement in content is a ‘vote’. The reader or user engages with the content and tells the marketer, “I want more of this.” But what if the content that your audience wants more of isn’t necessarily the type of content you want them to want.

For Marcia Francis, Digital Marketing Manager at the University of Kansas Health System, and Amanda Todorovich, Director of Content at the Cleveland Clinic, content serves a different purpose than for some marketers.

Amanda explains: “…We ... See More

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