Margaret Magnarelli and Mark Masters on Getting Scrappy with Content Marketing

Margaret Magnarelli and Mark Masters on Getting Scrappy with Content Marketing

0 0 7 months ago
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Marketer to Marketeer: On their one-year friend-a-versary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.

Margaret, Managing Editor and Content Director at Monster.com subscribes to employing empathy while creating content. "I feel like in our content marketing climate right now, and in the marketing climate in general, everybody's all about personas and journey-based marketing. Sometimes I fear that ... See More

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