Mr. Rogers and B2B Marketing - Katie Martell and the Godfrey Team

Mr. Rogers and B2B Marketing - Katie Martell and the Godfrey Team

0 0 3 months ago
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Our host Katie catches up with Cliff Lewis & Scott Trobaugh from the Godfrey agency, right after their popular presentation at the MarketingProfs B2B Marketing Conference.

The name of their talk was Deep and Simple: How Mr. Rogers makes us better at B2B.

Sure, he was one of the greatest communicators of the 20th century. But we’ll bet you didn’t know that Fred Rogers is also the most significant role model for B2B communicators in particular.

Katie & the guys talk about:

- How Mr. ... See More

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