Our host Katie catches up with Cliff Lewis & Scott Trobaugh from the Godfrey agency, right after their popular presentation at the MarketingProfs B2B Marketing Conference.

The name of their talk was Deep and Simple: How Mr. Rogers makes us better at B2B.

Sure, he was one of the greatest communicators of the 20th century. But we’ll bet you didn’t know that Fred Rogers is also the most significant role model for B2B communicators in particular.

Katie & the guys talk about:

- How Mr. Rogers was the most significant role model for B2B communicators.
- B2B content creation can be similar to how we were introduced to industry for the first time on the Mr. Rogers Show. 
- Give your audience the awe and wonder of your client’s manufacturing or 
- The idea came from a creative brainstorming session inside their agency
- Cliff & Scott both believe that Fred Rogers is the patron saint of b2b marketing

Mr. Rogers B2B insights:

- Simplifying the complex. Communicate w/ simplicity.  If Mr. Rogers can explain death to a 4 year old, we can explain our industry to adults
- He was a brilliant communicator
- In everything Mr. Rogers did, he had a deep respect for his audience.
- Build trust by illuminating people with knowledge. 
- Always humanize your content and help people understand the humanity behind the business

Cliff & Scott share some letters that Mr. Rogers wrote to his audience. 

The anti-Mr. Rogers are marketers that can't keep from being shallow & complex.  No honest connection with their audience. 

Full Show: https://enterprisemarketer.com/podcasts/explicit-content/season-01-episode-20/