Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the most important aspect of content marketing. You can have great images, amazing video, but the story gets told with the written word. As we get into the show, we learn more about looking at copywriting as storytelling when you approach reaching your audience. There are tons of amazing takeaways during this interview, and we hope you enjoy.